Customer Profile
Naixue Tea is a tea chain popular among young people. Favored by consumers, it has become one of the most frequently mentioned food and beverage chains on WeChat Moments among white collar workers in Shenzhen since the opening of its first outlet. Offering up teas selected from countries all over the world, the team is committed to providing consumers with top-grade and healthy tea drinks and new tea-culture experiences through high-quality products and services.
Applied value
Updating inventory information in real-time to ensure sufficient supplies
The platform can help share the latest inventory status of various stores in real-time, and help each store to keep up to date with inventories, quickly collect information about channel inventories and channel sales, and keep abreast of market developments. In this way, Naixue Tea can follow up on its inventory status in a timely manner no matter how strongly sales flood in.
Leveraging big data to accurately grasp customer preferences
The platform can help Naixue Tea establish customer preferences and personalized needs, check their consumption records, and ultimately launch precise marketing activities for targeted customers or uncover more customers with value-generation potential. For example, if customers like pure oolong tea, it can record customer preferences in the system to help it launch targeted marketing activities.
Managing multiple stores in real-time
The platform enables Naixue Tea to carry out seamless business operations at multiple locations, achieve multi-organization collaborative business in a flexible and open manner, and monitor the operations of its many stores in Shenzhen on a real-time basis. It also helps Naixue Tea set up an omni-channel distribution network, forge business partnerships, control product sales flows in real-time, keep abreast of market developments, and ensure supplies meet demand.