Customers Overview
As a well-known O2O e-commerce cake brand in China, Bliss Cake always adheres to the principle of “100% fresh production” and offers delivery services in 64 cities, covering 397 million users. Leveraging supply chains and visualized user analysis, Bliss Cake is able to deliver products via cold chains to customers within two hours in cities across China. It believes that it will not only become a major player in the baking industry, but will also have the chance to become the JD.com of the fresh-food industry.
Applied value
Never using overnight baking; cloud computing makes logistics services more accurate and efficient
Bliss Cake never uses overnight baking. Its offline stores, online malls, and distribution centers all implement online material applications, bills of lading and follow-up, and the order platform has centralized query management. Employees can receive the materials they need for the day early that morning.
Distributed warehousing, smooth multi-point collaboration
To ensure delivery of products within two hours, Bliss Cake operates like a central factory supported by smaller satellite factories. Its general warehouse adopts a distributed allocation method for its sub-warehouses, and there is no need to enter information twice. All the relevant parties can access details about all items during the delivery process, with smooth collaboration and uncomplicated operations.
Remote monitoring helps Bliss Cake know the quality of each cake
To ensure the quality of food made by its partners nationwide, Bliss Cake relies on supply chains to conduct standardized comparative analysis. With each 100 cakes sold, if logistics information about the amount of flour, eggs and fruit used is not consistent with standards, the system will promptly issue a warning.
Encouraging every employee to value efficiency, to spur internal innovation
Leveraging Kingdee Cloud, Bliss Cake frees its employees from handling a large number of bills and encourages them to look at their work from a higher level. It also generates analytical reports to help employees solve problems during the course of daily work, get inspiration from ground-level results, and show innovativeness.
Deep interaction with fans, encouraging online sales, and uncovering user needs
By connecting to the Cloud-Hub WeChat community, Bliss Cake has created the “Bliss Fan Community.” It interacts with fans by arranging lucky draws and engaging them in discussion to increase fan stickiness and encourage online sales. While communicating with users, the community also identifies the real needs of users, so as to develop tailored plans for future business development.