On February 25, 2025, Kingdee International Software Group Co., Ltd. (0268.HK) announced the establishment of its Qatar Firm in Doha, marking a significant leap forward on its globalization journey as it ventures into the Middle East market. Representing Kingdee at the announcement were Vice President Liu Zhongwen and General Manager of Kingdee International Business Center Liu Yujie. In Qatar, a land full of opportunities and challenges, Kingdee will write a new chapter with its exceptional cloud services and digital solutions.
The establishment of Kingdee Qatar was invited by the Qatar Investment Authority (QIA), Invest Qatar, and Qatar Free Zones Authority (QFZ), and preceded by a $200 million strategic investment from QIA. This investment not only reflects QIA’s recognition of Kingdee’s position as a leader and key driver in the field of cloud transformation among Chinese enterprises but also aligns with QIA’s strategic goal of investing in leading companies and technologies amidst the global digitalization trend. Chairman of Kingdee Group Xu Shaochun visited Qatar in December 2024 and decided to use Qatar as a bridgehead to expand business in the Middle East and North Africa markets, promoting digital transformation among local enterprises and contributing to Qatar’s “Qatar National Vision 2030.”
Mohammed Saif Al-Sowaidi, CEO of QIA, said, “QIA has been an investor in Kingdee since 2023, recognizing Kingdee’s expertise in digitalization and cloud services for Chinese enterprises. We believe Kingdee will succeed in this international expansion and bring highly valuable products and services to the Middle East market.”Sheikh Ali Alwaleed Al-Thani, CEO of Invest Qatar, said, “We warmly welcome Kingdee to Qatar. Kingdee’s establishment of a regional center in Qatar is a significant milestone in our ongoing efforts to attract leading global technology companies to the region. This collaboration underscores Qatar’s commitment to fostering a business-friendly environment that supports innovation and digital transformation. We look forward to working closely with Kingdee, QIA, and QFZ to advance our shared vision for economic growth and technological progress, aligned with ‘Qatar National Vision 2030’ and the Third National Development Strategy.”
H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of QFZ, said, “Kingdee’s decision to establish a regional center in our free zone further affirms Qatar’s position as a leading center for digital innovation. This collaboration is the culmination of efforts by QIA, Invest Qatar, and QFZ, reflecting our shared momentum in realizing the final phase of Qatar’s Third National Development Strategy—’Qatar National Vision 2030.'”
From February 23rd to 26th, Kingdee, invited by QIA and Invest Qatar, participated in the Qatar Web Summit, renowned as the Middle East’s technology extravaganza. This summit brought together elite leaders, innovation pioneers, and investment giants from the global tech industry, marking a significant event. It served not only as a platform to showcase the latest technological achievements and innovative thinking but also as a crucial window for global tech companies to expand into the Middle East market and seek international cooperation. At the Qatar Web Summit’s announcement, Kingdee, as a highly anticipated exhibitor, showcased its powerful AI product capabilities to participants from around the world. Kingdee’s AI technology, centered around deep learning, natural language processing, and machine learning, has been widely applied in various fields such as financial management, supply chain management, and human resource management. Through functions such as intelligent prediction, analysis, and decision-making, Kingdee’s AI products can provide enterprises with more precise, efficient, and intelligent decision support, helping them achieve digital transformation and intelligent upgrades.
During the media conference, a reporter asked why Kingdee chose to establish a company in Qatar. Liu Yujie, General Manager of Kingdee International Business Center, said, “Internationalization is a key development direction for Kingdee, with our international strategic goal for 2030 set as ‘World-class, Asia First.’ The previous $200 million investment from QIA has shown the international market’s recognition and confidence in Kingdee. We are delighted to collaborate with QIA, which not only provides us with strategic investment but also helps Kingdee build bridges with the Middle East market, supporting our international growth strategy.” Doha, as the heart of the Middle East’s finance and economy, is an important global business hub and a prime gateway for Chinese enterprises entering the Middle East, Africa, and West Asia markets. Its market potential is closely linked to Kingdee’s globalization efforts. During his visit to Qatar in December 2024, Chairman of Kingdee Group Xu Shaochun deeply felt the local enthusiasm and support for digital transformation. Kingdee is eager to leverage our advanced technologies, such as AI, to help more enterprises and government organizations in the region achieve their digital transformation goals, contributing to Qatar’s “Qatar National Vision 2030.”
From the tropical rainforests of Southeast Asia to the vast deserts of the Middle East, Kingdee’s globalization business has taken on a new level, like a giant ship breaking waves and sailing through different seas, overcoming numerous challenges. The establishment of Kingdee Qatar not only further consolidates Kingdee’s globalization strategy but also represents a deep layout in the Middle East market. Starting from Qatar, Kingdee will radiate throughout the Middle East and North Africa, joining hands with local enterprises to explore new paths for digital transformation and jointly create a brighter future.